Gurugram-based startup MoooFarm will be working with Microsoft to help Indian dairy farmers solve a problem that leads to a $500 million-loss per year, according to the company’s Co-founder Aashna Singh. “We will be developing a machine learning (ML) platform with Microsoft to tackle mastitis, a disease of the udder that leads to an annual loss of half a billion dollars in India,” she says. The company received a $15,000 grant from Microsoft last week.
The biggest bane of the disease is that farmers often do not realise that the cattle has been affected by it. “They just know that the udder is swollen, and the quality and the quantity of milk has gone down,” Aashna says.
Over the next year, MoooFarm India, in association with Microsoft, will develop a platform within their existing app to help detect mastitis in cattle through ‘image labeling’. The farmer just has to click photos of the udder and milk; the app will then detect if the cattle is afflicted by the disease.
Even if a single cow gets the disease, it results in a loss of around Rs 5,000 per month for the farmer, due to factors such as lower production, poor quality, veterinary expenses etc., according to MoooFarm.
Every 21 days, cattle come in heat, which is when they are to be inseminated. But according to Aashna, farmers don’t keep records and miss out on the cycles, which lead to losses. “Through the app we send them alerts and tell them the right time. These alerts are also accompanied by e-learning videos,” adds the 27-year old entrepreneur.
Why B2B is the right ‘moo’
The company operates in a B2B format where it ties up with corporates, dairy cooperatives, milk companies, and governments to reach farmers. MoooFarm currently works with corporate giant Hindustan Unilever in Rajpura, Punjab, and Sumerpur, UP. It has also signed a letter of intent (LoI) with Maharashtra’s Prabhat Dairy to collaborate on increasing farmer income.
Param Singh, 37, the other Co-founder of MoooFarm, says, “Our aim is to increase the income of two lakh farmers by 2020. And for this, we will utilise cloud technology to reach even farmers who are far off.”
MoooFarm Co-founder Param Singh says his company wants to reach and help dairy farmers everywhere.