{"id":9791,"date":"2020-02-06T07:41:01","date_gmt":"2020-02-06T02:11:01","guid":{"rendered":"http:\/\/udaen.info\/?p=9791"},"modified":"2020-02-06T07:41:01","modified_gmt":"2020-02-06T02:11:01","slug":"bootstrapped-with-rs-7k-this-college-students-gardening-startup-has-bagged-a-rs-10-cr-project","status":"publish","type":"post","link":"https:\/\/udaen.info\/?p=9791","title":{"rendered":"Bootstrapped with Rs 7k, this college student\u2019s gardening startup has bagged a Rs 10 Cr project"},"content":{"rendered":"
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Bootstrapped with Rs 7k, this college student\u2019s gardening startup has bagged a Rs 10 Cr project<\/h2>\n
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Green spaces have been the biggest casualty\u00a0<\/strong>as concrete and glass take over our cities. But their importance can\u2019t be stressed enough.<\/p>\n

A December 2019 study in\u00a0The Lancet Planetary Health<\/em>\u00a0found strong evidence to show that \u201cgreen urban spaces can help people live longer<\/strong>\u201d.<\/p>\n

The WHO also says that\u00a0access to green spaces can reduce health inequalities, improve well being<\/strong>, and aid in treatment of mental illness.<\/p>\n

\"Paradise
Zuber founder of Paradise Garden<\/p>\n<\/figcaption><\/figure>\n

Reason enough to incorporate greenery at home and office?\u00a0Zuber Mohammed<\/strong>, a\u00a0second year engineering student<\/strong>, aims to help you do just that with\u00a0Paradise Garden<\/strong>, a\u00a0Bhopal-based end-to-end landscape and garden design startup<\/strong>.<\/p>\n

\u201cI got this idea in 2015 when I was in Class 10. One of my friends was working in his garden and I found him struggling with plants, garden layouts, and other things. He had no idea what to plant, how to maintain\u2026 all the plants withered away in a few days,\u201d Zuber recalls.<\/p><\/blockquote>\n

He decided to do his ground work, researched the industry, and came up with the idea of bringing\u00a0customised gardening solutions at people\u2019s doorsteps<\/strong>.<\/p>\n

However, starting up wasn\u2019t easy.<\/p>\n

\u201cI was in school so my parents didn\u2019t allow me to start a business. But I continued my research and started up as soon as I began college in 2018,\u201d he says.\u00a0<\/strong><\/p>\n

In 2019, he christened his company Paradise Garden and began taking orders.<\/p>\n

What does Paradise Garden do?<\/strong><\/h2>\n

Bhopal-based Paradise Garden is an\u00a0end-to-end landscape and garden design company<\/strong>that services commercial and residential orders.<\/p>\n

\u201cWe help people start building gardens at home. Most home owners don\u2019t know plantation basics and design. We aim to\u00a0bridge this gap<\/strong>,\u201d Zuber says.<\/p>\n

He says landscaping isn\u2019t a new concept, but not many firms or designers offer their\u00a0services for homes, villas, and farm houses<\/strong>.<\/p>\n

\u201cDespite having all the resources,\u00a0builders don\u2019t have a branded solution for individual homes<\/strong>. They don\u2019t have any expert working in this industry. So, we work as a bridge to fill this gap between builders and homes,\u201d Zuber says.<\/p>\n

The urban gardening startup works on\u00a0gardens, balconies, terraces, and vertical gardens<\/strong>\u00a0in individual\u00a0homes, apartment complexes, and housing societies<\/strong>.\u00a0 It also provides maintenance services.<\/p>\n

It takes orders via its website, from individual clients and builders.<\/p>\n

Paradise Garden is also working on a subscription model for builders, which allows them to choose a garden type and sign up for maintenance.<\/p>\n

\u201cWe take care of the labour involved in this process and deliver projects to the builder, based on delivery timelines. We have automated the process of preparing and maintaining a garden. After the builder places an order, we go for a site visit and understand the requirement,\u201d he says.\u00a0<\/strong><\/p><\/blockquote>\n

The team then figures out how much material and manpower will be needed, and\u00a0gives the client an exact brief in two-three days<\/strong>.<\/p>\n

\u201cIt takes between two weeks and two months to complete a project. It depends on the complexity, and includes aspects like water management,\u201d Zuber says.<\/p>\n

The first pay cheque<\/strong><\/h2>\n

The 12-member team launched a social media promotion last year and ended up receiving 550 inquires.<\/p>\n

\u201cI still remember my phone was continuously ringing the whole day while this ad campaign was running,\u201d Zuber says.<\/p>\n

Their first project was to \u201cgreen\u201d a balcony garden. The young founder went to the site and understood the client\u2019s requirement.<\/p>\n

Zuber completed the first project in eight days, and then started sifting through the over 550 pending inquiries.<\/p>\n

\u201cWe committed a lot of mistakes in our first three projects – not mentioning terms and conditions in our invoices, time delays in project delivery, and letting people pay us on the work completed. But there were a lot of learnings,\u201d he says.<\/strong><\/p><\/blockquote>\n

The young founder, who bootstrapped the company with Rs 7,000, has\u00a0so far completed close to a 100 projects.<\/strong><\/p>\n

The startup has very little revenue as of now. But, it has recently bagged a Rs 10 crore project from a builder to build gardens in a large apartment complex.<\/p>\n

As of now, Paradise Garden has a total of five confirmed clients. The startup competes with myBageecha.com, which is based in Ahmedabad, and Delhi-based Phoolvari. Others like iKheti and Pinfresh are among the other Indian startups trying to scale up, but they focus on kitchen gardens.<\/p>\n

Paradise Garden is launching a SaaS tool for builders to track garden delivery for their customers, based on customisation.\u00a0<\/strong>And the plans for the future are big.\u00a0<\/strong><\/a><\/p>\n

\u201cWith our model, nurseries across Bhopal have received additional revenue. With our technology being readied to scale across cities, we can deliver gardens, connect nurseries, design gardens, and consult with builders,\u201d Zuber says.<\/p>\n

(Edited by Teja Lele Desai)<\/em><\/strong><\/p>\n

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Bootstrapped with Rs 7k, this college student\u2019s gardening startup has bagged a Rs 10 Cr project Green spaces have been the biggest casualty\u00a0as concrete and glass take over our cities. But their importance can\u2019t be stressed enough. A December 2019 study in\u00a0The Lancet Planetary Health\u00a0found strong evidence to show that \u201cgreen urban spaces can help […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"_monsterinsights_skip_tracking":false,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[11],"tags":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/udaen.info\/index.php?rest_route=\/wp\/v2\/posts\/9791"}],"collection":[{"href":"https:\/\/udaen.info\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/udaen.info\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/udaen.info\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/udaen.info\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=9791"}],"version-history":[{"count":1,"href":"https:\/\/udaen.info\/index.php?rest_route=\/wp\/v2\/posts\/9791\/revisions"}],"predecessor-version":[{"id":9792,"href":"https:\/\/udaen.info\/index.php?rest_route=\/wp\/v2\/posts\/9791\/revisions\/9792"}],"wp:attachment":[{"href":"https:\/\/udaen.info\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=9791"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/udaen.info\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=9791"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/udaen.info\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=9791"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}