{"id":3872,"date":"2019-06-14T16:34:47","date_gmt":"2019-06-14T11:04:47","guid":{"rendered":"http:\/\/udaen.info\/?p=3872"},"modified":"2019-06-14T16:42:46","modified_gmt":"2019-06-14T11:12:46","slug":"how-this-indian-travel-startup-balanced-rapid-growth-with-profitability","status":"publish","type":"post","link":"https:\/\/udaen.info\/?p=3872","title":{"rendered":"How this Indian travel startup balanced rapid growth with profitability"},"content":{"rendered":"<p>How does a five-year-old startup, which started with a seed capital of $1,700 and spent just $7,000 on marketing for the first few years, achieve what so many have attempted and failed \u2013 growth with profitability? Especially in the hyper-competitive space of online travel.<\/p>\n<p>A vacation unlike a train or a flight booking is not a transactional purchase. It\u2019s an involved, multi-party, emotional decision. This translates to reassurance, empathy, and trust being the key drivers. This is where our unique touch + tech model helps,\u201d<\/p>\n<div><\/div>\n<div class=\"&quot;amp-bcp-top\"><\/div>\n<div class=\"&quot;amp-bcp-right\"><\/div>\n<div class=\"&quot;amp-bcp-bottom\"><\/div>\n<div class=\"&quot;amp-bcp-left\"><\/div>\n<div class=\"amp-fcp\"><\/div>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>How does a five-year-old startup, which started with a seed capital of $1,700 and spent just $7,000 on marketing for the first few years, achieve what so many have attempted and failed \u2013 growth with profitability? Especially in the hyper-competitive space of online travel. A vacation unlike a train or a flight booking is not [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"_monsterinsights_skip_tracking":false,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[16,14],"tags":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/udaen.info\/index.php?rest_route=\/wp\/v2\/posts\/3872"}],"collection":[{"href":"https:\/\/udaen.info\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/udaen.info\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/udaen.info\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/udaen.info\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3872"}],"version-history":[{"count":3,"href":"https:\/\/udaen.info\/index.php?rest_route=\/wp\/v2\/posts\/3872\/revisions"}],"predecessor-version":[{"id":3875,"href":"https:\/\/udaen.info\/index.php?rest_route=\/wp\/v2\/posts\/3872\/revisions\/3875"}],"wp:attachment":[{"href":"https:\/\/udaen.info\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3872"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/udaen.info\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3872"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/udaen.info\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3872"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}