{"id":38710,"date":"2026-04-10T20:34:30","date_gmt":"2026-04-10T15:04:30","guid":{"rendered":"https:\/\/udaen.info\/?p=38710"},"modified":"2026-04-10T20:34:39","modified_gmt":"2026-04-10T15:04:39","slug":"womaniya-building-inclusive-market-access-for-women-entrepreneurs","status":"publish","type":"post","link":"https:\/\/udaen.info\/?p=38710","title":{"rendered":"Womaniya: Building Inclusive Market Access for Women Entrepreneurs"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\" id=\"Titleh2\">Womaniya: Building Inclusive Market Access for Women Entrepreneurs<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"Subtitleh3\"><\/h3>\n\n\n\n<p> PIB Delhi<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><strong>Key Takeaways<\/strong>The Womaniya initiative&nbsp;<strong>enables women entrepreneurs and SHGs to sell directly to Government buyers<\/strong>&nbsp;through the&nbsp;<strong>GeM platform<\/strong>.It covers designated categories such as&nbsp;<strong>handicrafts, handloom, jute, coir, home d\u00e9cor and office furnishings<\/strong>&nbsp;for procurement.<strong>Over 2.1 lakh women MSEs are registered on GeM<\/strong>, securing&nbsp;<strong>13.7 Lakh<\/strong>&nbsp;order volume&nbsp;in FY 2025-26.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><strong>Introduction: Womaniya-Opening the Door for Every Woman<\/strong><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p><strong>Public procurement constitutes a major organised market in India<\/strong>. With the expansion of&nbsp;<strong>digital procurement through the GeM<\/strong>, the system has become more transparent, standardised and accessible to a wider supplier base. In order to encourage the participation of&nbsp;<strong>women-led micro and small enterprises (MSEs) and Self-Help Groups (SHGs)&nbsp;<\/strong>the Government introduced the&nbsp;<strong>Womaniya Initiative<\/strong>&nbsp;on GeM in 2019. The initiative aims to&nbsp;<strong>strengthen the inclusion of women entrepreneurs in public procurement by providing a designated digital interface, simplifying access requirements and creating structured pathways for women-entrepreneurs and SHGs to connect with Government buyers.<sup><\/sup><\/strong><\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><strong>What is GeM?<\/strong>Government e Marketplace (GeM) is an online platform that facilitates end-to-end procurement of goods and services by various Central\/State Ministries, departments, organizations, public sector undertakings, Panchayats and Cooperatives. GeM, launched in 2016 under the vision of&nbsp;<strong><em>\u201cMinimum Government, Maximum Governance<\/em><\/strong><em>,\u201d<\/em>&nbsp;is a paperless, cashless and contactless platform enabling Government buyers to directly procure goods and services from pan-India sellers online.To know more visit:&nbsp;<a href=\"https:\/\/gem.gov.in\/\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/gem.gov.in\/<\/a><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/static.pib.gov.in\/WriteReadData\/userfiles\/image\/image005M6AQ.jpg\" alt=\"\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><strong>Womaniya Initiative: A Dedicated Platform for Women Entrepreneur<\/strong><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p><strong>Womaniya is an inclusion-focused initiative<\/strong>&nbsp;on the GeM&nbsp;that&nbsp;helps in&nbsp;<strong>addressing constraints that limited women\u2019s access to formal Government markets.<\/strong>&nbsp;<strong>Under the Ministry of Commerce &amp; Industry<\/strong>, it provides a dedicated digital interface through which women MSEs and SHGs&nbsp;<strong>can register &amp; list their products such as handloom, jute, coir and home d\u00e9cor items, etc.<\/strong><strong>&nbsp;to be purchased directly by Central Ministries and PSUs<\/strong>&nbsp;anywhere in India.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><strong>\ud83d\udca1<\/strong><strong>Did you know?<\/strong>SHGs are a grassroots&nbsp;<strong>informal organisations aiming at empowering rural women<\/strong>. SHGs normally&nbsp;<strong>include 10 to 20 members&nbsp;<\/strong>who pool their resources, work together to save money and provide a helping hand to one another and engage in income generating activities.As of February 2026,&nbsp;<strong>10.05 crore women<\/strong>&nbsp;have been mobilised into&nbsp;<strong>90.09 lakh SHGs<\/strong>, expanding&nbsp;<strong>financial inclusion&nbsp;<\/strong>and<strong>&nbsp;collective economic action.<\/strong><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>The initiative&nbsp;<strong>supports women entrepreneurs by improving market visibility, enabling transparent buyer-seller interaction and reducing dependence on intermediaries<\/strong>.&nbsp;It also aligns with the Government\u2019s broader inclusion priorities and supports national objectives of:<\/p>\n\n\n\n<ul>\n<li><strong>Expanding supplier diversity,<\/strong><\/li>\n\n\n\n<li><strong>Strengthening women-led entrepreneurship and<\/strong><\/li>\n\n\n\n<li><strong>Integrating under-represented groups into organised procurement channels<\/strong>.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><strong>What is SWAYATT?<\/strong><strong>SWAYATT (Startups, Women &amp; Youth Advantage Through e-Transactions)<\/strong>&nbsp;is an initiative of the Government e-Marketplace launched in&nbsp;<strong>February 2019<\/strong>&nbsp;to promote&nbsp;<strong>inclusive participation in public procurement<\/strong>. The initiative focuses on enabling&nbsp;<strong>startups, women entrepreneurs, youth, Micro &amp; Small Enterprises (MSEs), Self-Help Groups (SHGs), and marginalized communities<\/strong>&nbsp;to access government markets. SWAYATT aims to&nbsp;<strong>remove entry barriers and enhance ease of doing business<\/strong>&nbsp;for these groups on the GeM platform.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>Womaniya complements the broader inclusion agenda under the&nbsp;<strong>SWAYATT&nbsp;<\/strong>programme.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><strong>Product Categories Under Womaniya<\/strong><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>Womaniya groups product-segments where women-led enterprises and SHGs already have strong production capacity. These categories are formally identified under the initiative and made searchable for Government buyers through curated storefronts on GeM. They include:<\/p>\n\n\n\n<ul>\n<li><a href=\"https:\/\/mkp.gem.gov.in\/exclusive-estore-unique-seller-groups-womaniya-womaniya-handicrafts\/search#\/?q=womaniya\"><strong><em>Womaniya Handicrafts<\/em><\/strong><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/mkp.gem.gov.in\/exclusive-estore-unique-seller-groups-womaniya-womaniya-grocery-and-pantry\/search#\/?q=womaniya\"><strong><em>Womaniya Grocery and Pantry<\/em><\/strong><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/mkp.gem.gov.in\/exclusive-estore-unique-seller-groups-womaniya-womaniya-office-accessories\/search#\/?q=womaniya\"><strong>Womaniya Office Accessories<\/strong><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/mkp.gem.gov.in\/exclusive-estore-unique-seller-groups-womaniya-womaniya-handloom-textiles\/search#\/?q=womaniya\"><strong>Womaniya Handloom Textiles<\/strong><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/mkp.gem.gov.in\/exclusive-estore-unique-seller-groups-womaniya-womaniya-personal-hygiene-and-care\/search#\/?q=womaniya\"><strong><em>Womaniya Personal Hygiene and Care<\/em><\/strong><\/a><\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/static.pib.gov.in\/WriteReadData\/userfiles\/image\/image008QV9O.jpg\" alt=\"\"\/><\/figure>\n\n\n\n<p>By listing these items within a unified category framework,&nbsp;<strong>GeM improves product discoverability and makes it easier for departments to source from women-led producers at scale<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><strong>Key Features of the Womaniya Initiative<\/strong><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>The initiative harnesses specialised platform features on the GeM to open new pathways for women-led enterprises and SHGs, enabling them to access Government markets, showcase their products and steadily expand their businesses within a transparent and supportive digital ecosystem.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/static.pib.gov.in\/WriteReadData\/userfiles\/image\/image009LQS7.jpg\" alt=\"\"\/><\/figure>\n\n\n\n<p><strong>Digital Onboarding of Women Entrepreneurs and SHGs<\/strong><\/p>\n\n\n\n<p>Women led micro and small enterprises are onboarded through a digital process using&nbsp;<strong>Udyam verification and essential documentation<\/strong>. Mobilisation and capacity building of women MSEs is further reinforced through immersive onboarding sessions conducted through offline and online training workshops by GeM.<\/p>\n\n\n\n<p><strong>Standardised Catalogue Listing<\/strong><\/p>\n\n\n\n<p>Products are listed using&nbsp;<strong>uniform catalogue templates<\/strong>&nbsp;with defined technical specifications and attributes, ensuring comparability across sellers and simplifying buyer evaluation.<\/p>\n\n\n\n<p><strong>Transparent and Fully Digital Procurement Processes<\/strong><\/p>\n\n\n\n<p>All procurement activities including&nbsp;<strong>bidding, order placement, acceptance, invoicing and payments<\/strong>&nbsp;etc., are executed digitally. This&nbsp;<strong>reduces intermediary dependence<\/strong>&nbsp;and&nbsp;<strong>enables direct engagement between women led enterprises and Government buyers<\/strong>.<\/p>\n\n\n\n<p><strong>Time Bound Acceptance and Payment Mechanisms<\/strong><\/p>\n\n\n\n<p><strong>Digitised workflows help ensure timely payments<\/strong>, a critical support for micro and small suppliers operating with limited working capital.<\/p>\n\n\n\n<p><strong>Training, Outreach and Support Services<\/strong><\/p>\n\n\n\n<p>Under SWAYATT and Womaniya focused programmes, GeM conducts capacity building activities such as&nbsp;<strong>onboarding workshops, vernacular training and buyer seller meets across states<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><strong>From Participation to Prosperity: The Womaniya Impact<\/strong><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>Implementation of&nbsp;<strong>\u201cWomaniya on GeM\u201d<\/strong>&nbsp;is a step towards a gender inclusive procurement portal.<\/p>\n\n\n\n<p><strong>Government buyers place orders and create demand for Womaniya-listed products and integrating women producers into procurement cycles<\/strong>.<\/p>\n\n\n\n<p>At the grassroots level, district administrations, enterprise support centres, and training institutions conduct onboarding drives, training programmes, and product catalogue workshops to enhance seller readiness.<\/p>\n\n\n\n<p>Notably, the Womaniya Initiative has expanded significantly since its launch. In&nbsp;<strong>FY 2025-26<\/strong>:<\/p>\n\n\n\n<ul>\n<li><strong>Over 2.1 lakh women MSEs<\/strong>\u00a0registered on GeM, with total order volume of\u00a0<strong>13.7 Lakh.<\/strong><\/li>\n\n\n\n<li>More than \u20b9<strong>\u00a028,000 crore contract value awarded\u00a0<\/strong>to women MSEs with\u00a0<strong>27.60% growth over last year.<\/strong><\/li>\n\n\n\n<li><strong>5.6% of GeM\u2019s\u00a0<\/strong>total order awarded significantly<strong>\u00a0surpassed the mandated 3%<\/strong>\u00a0procurement target.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/static.pib.gov.in\/WriteReadData\/userfiles\/image\/image010PKKY.jpg\" alt=\"\"\/><\/figure>\n\n\n\n<p>The initiative has evolved from a specialised inclusion effort into one of the largest organised public procurement channels for women-led enterprises in the country.<\/p>\n\n\n\n<p>Together, the interconnected roles of digital infrastructure, field-level mobilisation, capacity building, and institutional demand create a synergistic enabling environment that supports women\u2019s economic participation at scale.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><strong>Conclusion: A Marketplace that Represents the Better Half of Society<\/strong><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>By giving women-led enterprises and SHGs a direct path into one of India\u2019s largest public markets,&nbsp;<strong>Womaniya Initiative on GeM&nbsp;<\/strong>converts existing production strengths into formal, sustainable enterprise participation. As more women gain visibility, build capacity and connect with Government buyers,&nbsp;<strong>Womaniya becomes not just a procurement initiative but a pathway to greater economic independence and wider representation ensuring that public procurement reflects the capabilities and aspirations of the better half of society.<\/strong><\/p>\n\n\n\n<p><strong>PIB Research<\/strong><\/p>\n\n\n\n<p><strong>References<\/strong><\/p>\n\n\n\n<p>MINISTRY OF COMMERCE &amp; INDUSTRY<\/p>\n\n\n\n<figure class=\"wp-block-embed\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/www.pib.gov.in\/PressReleasePage.aspx?PRID=2215001&#038;reg=3&#038;lang=2\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-embed\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/www.pib.gov.in\/PressReleasePage.aspx?PRID=2192297&#038;reg=3&#038;lang=2\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-embed\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/www.pib.gov.in\/PressReleaseIframePage.aspx?PRID=2106076&#038;reg=3&#038;lang=2\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-embed\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/www.pib.gov.in\/PressReleasePage.aspx?PRID=1559864&#038;reg=3&#038;lang=2\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-embed\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/www.pib.gov.in\/PressReleaseIframePage.aspx?PRID=2106076&#038;reg=3&#038;lang=2\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-embed\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/www.pib.gov.in\/PressReleaseIframePage.aspx?PRID=1891303&#038;reg=3&#038;lang=2\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-embed\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/www.pib.gov.in\/PressReleasePage.aspx?PRID=1565237&#038;reg=3&#038;lang=2#:~:text=Ceremonial%20lamp%20being%20lit%20to,Marketplace%20the%20national%20procurement%20portal.\n<\/div><\/figure>\n\n\n\n<p>MINISTRY OF EXTERNAL AFFAIRS<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-indbiz-economic-diplomacy-division wp-block-embed-indbiz-economic-diplomacy-division\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"1YvuiaNv7M\"><a href=\"https:\/\/indbiz.gov.in\/govt-e-marketplace-launches-womaniya-initiative\/\">Govt e-Marketplace launches Womaniya initiative<\/a><\/blockquote><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;Govt e-Marketplace launches Womaniya initiative&#8221; &#8212; IndBiz | Economic Diplomacy Division\" src=\"https:\/\/indbiz.gov.in\/govt-e-marketplace-launches-womaniya-initiative\/embed\/#?secret=EhyYieH0su#?secret=1YvuiaNv7M\" data-secret=\"1YvuiaNv7M\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>MINISTRY OF RURAL DEVELOPMENT<\/p>\n\n\n\n<figure class=\"wp-block-embed\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/www.pib.gov.in\/PressReleseDetailm.aspx?PRID=1620881&#038;reg=3&#038;lang=2\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-embed\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/nrlm.gov.in\/outerReportAction.do?methodName=showIndex#gsc.tab=0\n<\/div><\/figure>\n\n\n\n<p>SANSAD: LOK SABHA<\/p>\n\n\n\n<figure class=\"wp-block-embed\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/www.commerce.gov.in\/wp-content\/uploads\/2020\/03\/MOC_636848992668198129_LS-04-02-2019.pdf\n<\/div><\/figure>\n\n\n\n<p>WORLD BANK<\/p>\n\n\n\n<figure class=\"wp-block-embed\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/documents1.worldbank.org\/curated\/en\/099060425063724348\/pdf\/P177653-7547fc12-cde0-46aa-b682-8fd13b237aa2.pdf\n<\/div><\/figure>\n\n\n\n<p>OTHERS<\/p>\n\n\n\n<figure class=\"wp-block-embed\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/gem.gov.in\/resources\/pdf\/womaniya-flyer.pdf\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-embed\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/mkp.gem.gov.in\/search?q=womaniya\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-embed\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/gem.gov.in\/aboutus\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-embed\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/gem.gov.in\/womaniya\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-embed\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/mkp.gem.gov.in\/exclusive-estore-unique-seller-groups-womaniya-womaniya-handicrafts\/search#\/?q=womaniya\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-embed\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/mkp.gem.gov.in\/exclusive-estore-unique-seller-groups-womaniya-womaniya-grocery-and-pantry\/search#\/?q=womaniya\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-embed\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/mkp.gem.gov.in\/exclusive-estore-unique-seller-groups-womaniya-womaniya-office-accessories\/search#\/?q=womaniya\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-embed\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/mkp.gem.gov.in\/exclusive-estore-unique-seller-groups-womaniya-womaniya-handloom-textiles\/search#\/?q=womaniya\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-embed\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/mkp.gem.gov.in\/exclusive-estore-unique-seller-groups-womaniya-womaniya-personal-hygiene-and-care\/search#\/?q=womaniya\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-embed\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/www.newsonair.gov.in\/gem-promotes-transparency-inclusiveness-in-public-procurement-records-%E2%82%B94-lakh-crore-transactions\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-embed\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/gem.gov.in\/training\/training_module\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-embed\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/wep.gov.in\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-embed\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/mpsrlm.mp.gov.in\/uploads\/files\/SVEP.pdf\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-embed\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/www.serp.telangana.gov.in\/AboutUs\/Serp_About.jsp\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-embed\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/employmentnews.gov.in\/newemp\/MoreContentNew.aspx?n=Editorial&#038;k=90385#:~:text=Self%2DHelp%20Groups%20or%20SHGs,carrying%20out%20social%20welfare%20programmes.\n<\/div><\/figure>\n\n\n\n<p>PRESS INFORMATION BUREAU<br><a href=\"https:\/\/static.pib.gov.in\/WriteReadData\/specificdocs\/documents\/2025\/mar\/doc202532511101.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/static.pib.gov.in\/WriteReadData\/specificdocs\/documents\/2025\/mar\/doc202532511101.pdf<\/a><\/p>\n\n\n\n<figure class=\"wp-block-embed\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/www.pib.gov.in\/factsheetdetails.aspx?id=148586&#038;reg=3&#038;lang=1\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-embed\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/www.pib.gov.in\/PressReleasePage.aspx?PRID=2227484&#038;reg=3&#038;lang=1\n<\/div><\/figure>\n\n\n\n<p><a href=\"https:\/\/static.pib.gov.in\/WriteReadData\/specificdocs\/documents\/2026\/apr\/doc2026410844401.pdf\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Click here to see pdf&nbsp;<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Womaniya: Building Inclusive Market Access for Women Entrepreneurs PIB Delhi Key TakeawaysThe Womaniya initiative&nbsp;enables women entrepreneurs and SHGs to sell directly to Government buyers&nbsp;through the&nbsp;GeM platform.It covers designated categories such as&nbsp;handicrafts, handloom, jute, coir, home d\u00e9cor and office furnishings&nbsp;for procurement.Over 2.1 lakh women MSEs are registered on GeM, securing&nbsp;13.7 Lakh&nbsp;order volume&nbsp;in FY 2025-26. Introduction: Womaniya-Opening [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"_monsterinsights_skip_tracking":false,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[1],"tags":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/udaen.info\/index.php?rest_route=\/wp\/v2\/posts\/38710"}],"collection":[{"href":"https:\/\/udaen.info\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/udaen.info\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/udaen.info\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/udaen.info\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=38710"}],"version-history":[{"count":1,"href":"https:\/\/udaen.info\/index.php?rest_route=\/wp\/v2\/posts\/38710\/revisions"}],"predecessor-version":[{"id":38711,"href":"https:\/\/udaen.info\/index.php?rest_route=\/wp\/v2\/posts\/38710\/revisions\/38711"}],"wp:attachment":[{"href":"https:\/\/udaen.info\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=38710"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/udaen.info\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=38710"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/udaen.info\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=38710"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}